How to harness the power of word of mouth
In our digital world, the reputation of your small business is everything. A couple of bad reviews of your ice cream shop on Yelp, of your beauty salon on Google or your consulting firm on Facebook can warn off new and old customers alike.
So how can ContentFirst.Marketing help you get those glowing reviews from your satisfied customers the digital air-time they deserve? We are here to help you with every aspect of online reputation management. From helping you set up an account on Google My Business or another site closer to your business niche, to getting your best customers to give you glowing reviews – it can be a lot to manage on your own. That’s why you need a guide like us.
Digital reputation management isn’t just about getting a review page set up, though that’s a critical first step. It also means sending your customers regular surveys after each purchase or visit – did you live up to their expectations? Would they recommend you to their friends and family?
ContentFirst.Marketing will set up an automated system to collect this feedback for you – and put it to good use identifying customers who are your biggest fans and asking them to leave you online reviews. Leave the hard work to us and see the results roll in as your online reputation grows. We’ll report back to you regularly on your progress here too – we don’t just set it and forget it. We are constantly reviewing our strategy to make sure it’s working for you as efficiently as possible.
Grow your authentic online community
Then it’s time to think about growing your social media community – why is it important, and what’s the best way to go about it? Well, you want your customers and prospects to see you as an authority in your area – a trusted voice, an industry leader, an authentic and engaged brand. And social media – whether it’s Facebook, Instagram, LinkedIn, etc., is the most powerful way to do that. You can reach huge numbers of customers and potential leads all over the world.
But there are so many social media platforms out there, and advice on how to grow can be contradictory. And you don’t just want growth for the sake of growth, either – that doesn’t help you reach the right people.
ContentFirst.Marketing is your expert social media engagement guide. We don’t just create ads – we’re here to make sure you’re on the right platform and putting out real and authentic content that speaks to your audience consistently. This long-term exposure all ties back into the nurture campaign as well – getting them primed to think well of you and your products while you nurture that relationship into an eventual sale, and from there into a long-term customer relationship.
If you do this right, your customers will return again and again, without expensive ad campaigns. They come back because they feel genuinely connected to you, to your brand, and to what you’re selling.
With the amount of time most of us spend on social media these days, community management is an investment with the potential for some big returns. At ContentFirst.Marketing, we’re experts in social media management, and we want to use our deep knowledge to help you succeed.