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SEO: Why Long-Tail Keywords Will Rank Higher

Proper keyword research is an essential component in search engine optimization (SEO). You can’t expect to achieve a top search ranking for your website without first identifying relevant keywords. Unfortunately, many first-time webmasters make the mistake of targeting generic keywords, only to realize later that it’s next-to-impossible to rank for them. A smarter approach is to target long-tail keywords — something that we’re going to discuss in today’s blog post.

What Are Long-Tail Keywords?

Keywords — when speaking in the context of SEO and Internet marketing — can be broken down into one of two different categories: short-tail and long-tail.

  • Short-tail keywords live up to their namesake of being short, often containing just one or two words.
  • Long-tail keywords, on the other hand, are longer and more descriptive.

An example of a short-tail keyword is “weight loss,” whereas an example of a long-tail keyword in the same or similar niche is “weight loss tips for women.” As you can see, long-tail keywords are longer and more specific than their short-tail counterpart.

Benefits of Long-Tail Keywords

Less Competition

There are numerous reasons why you should target long-tail keywords instead of short-tail, the most notable being less competition. Using the same example keywords cited above, there are some 221 million results in Google for “weight loss” but only¬† 42 million for “weight loss tips for women. It’s generally easier to obtain a top search ranking for keywords with less competition. You’ll have a significantly easier time ranking your website for a long-tail keyword as opposed to a short-tail one.

More Targeted Traffic

Long-tail keywords also deliver more targeted traffic. If you run a health website that’s aimed strictly at women, for instance, you’ll benefit from using this modifier in your target keywords (e.g., weight loss tips for women vs weight loss tips). Long-tail keywords can yield huge benefits in terms of conversions, whether they are part of an SEO campaign, PPC marketing, email, or any other advertising platform.

Can Be More Cost-Effective in CPC Advertising

Because long-tail keywords have less competition, bidding on them in an Adwords or other paid search marketing campaign will cost you less. Longer, more specific keywords appeal to your target audience as well, meaning you can get higher ad rankings without having to pay more.

Tips for Targeting Long-Tail Keywords:

  • Use a third-party tool like Google’s Adwords Keyword Planner tool to uncover long-tail keyword ideas.
  • Choose long-tail keywords that are highly relevant to your site’s content.
  • A good rule of thumb is to focus on keywords with lots of traffic and minimal competition.
  • Build backlinks while using your chosen long-tail keywords as anchor text.
  • Analyze your website’s stats to determine which keywords visitors are searching for to reach your site.
  • Include your chosen long-tail keywords in articles and blog posts.

Speaking of blog posts, check out this recent and helpful post on blog post SEO.

 

Don’t have time to find out which long-tail keywords and phrases will help searchers find your business faster? Let us help. Schedule a FREE business growth call here to see how we can connect you with customers in your niche.

 

Have any other long-tail keywords SEO tips that you would like to share with our readers? Let us know in the comments section below!

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7 thoughts on “SEO: Why Long-Tail Keywords Will Rank Higher”

  1. Simon R. says:

    Using long-tail keywords is a very effective strategy when done correctly. Thanks for the thought provoking post.

  2. Kylie says:

    Long-tail keywords have become the norm when searching, so it certainly follows that we should be using that to our advantage. Because of all the competition with shorter keywords, I tend to get very specific in my searches, so I can narrow down the results to meet my needs/interests.

  3. Amit says:

    Using long-tail keywords and adding geo-location tags is a powerful combination.

  4. Jaime Martinez says:

    One way to decide what long tail keyword to use for your post is to perform searches about your topic with various keywords to see which ones your competitors are using.

  5. Cynthia Agatha says:

    Be careful not to modify your content so much that it becomes unreadable because you are chasing a keyword. Make content changes only if it helps you and your readers.

  6. Brian Thompson says:

    Having solid writing skills is a must. If this is not your strong point, hire a professional writer to generate content for your website.

  7. Mary Glendale says:

    Gather the best information and produce the most authoritative content focused around that keyword. Also build backlinks that provide support for your article.

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