Tag: Advertising

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Consultant? Here’s Why You Need a Digital Content Marketing Strategy

For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy is an optimal way for consulting firms to convey their competency, build trust and gain credibility with prospects. However, this can be challenging for many consultancies. Why? Because a common…

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Benefits of Omni-Channel Marketing

The marketing landscape for small businesses is changing. No longer are small businesses forced to use a single medium to promote their products, services and brands. Thanks to the advent of the Internet and social media, there are now dozens of different marketing channels available. Using multiple marketing channels is a process called “omni-channel marketing,”…

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5 Reasons Why You Should Advertise on Facebook

Still haven’t jumped on the Facebook bandwagon? Whether you run an online business, a local business, or both, Facebook is a powerful tool that can be used to attract new customers and generate more sales. Just check out the following five reasons why every business owner should use the world’s most popular social media network….

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Why You Should Embrace Consumer-to-Consumer Marketing

Still trying to wrap your head around the concept of consumer-to-consumer (C2C) marketing? No, we’re not talking about consumers selling products on eBay or Craigslist to other consumers, although this is often called the same thing. We’re talking about word-of-mouth marketing (WOMM). Normally, businesses market their products directly to their target audience, called B2C marketing…

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Are You Getting the Most from Your Radio, TV and Print Advertising?

  It’s so often the case we feel we have to make this decision for our business: Should I spend money on radio, television and print ads? Or should I move more money into digital marketing? A well-formed marketing plan has elements of both advertising and marketing. However, the key is to understand how these…

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Obvious and Not-So-Obvious Benefits of Email Marketing

According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected to grow to 132 billion by the end of 2017. Even with all of the advancements in smartphone technology, instant messaging, etc., email remains the most common form of communication…

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Top Five Biggest Adwords Mistakes (And How to Avoid Them)

AdWords can be one of the most powerful marketing tools available for driving people back to your website. If you’re not careful, though, it can also be a tremendous money sink. The key to seeing an excellent return on your investment is to understand the foundation of a smart AdWords strategy, and the first step…

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