What is authority and how does it influence your brand’s success? In the Content First Marketing community, we consider authority a core pillar of our brand philosophy. Authority: Establishes trust Creates lifelong relationships Makes your brand the expert Brings referrals and repeat customers So, how do you establish authority? By sharing accurate, informative content, which…
Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime. Bottom line: you need web traffic to get more conversions and generate sales. There are dozens of ways to do so: some paid and others, free. Here are the top…
For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy is an optimal way for consulting firms to convey their competency, build trust and gain credibility with prospects. However, this can be challenging for many consultancies. Why? Because a common…
LinkedIn is arguably the best online space for professional marketing and networking. When done right, it offers the opportunity to expand your network, enhance the credibility of yourself and your brand and connect with lucrative clients and partners. If you’re making any of these nine networking mistakes on LinkedIn, you could be harming your brand…
Humans naturally crave stories. It’s in our DNA. Stories offer a basis for relatability — something we can see ourselves in; something we can emotionally connect to. The biggest selling point of storytelling is how apt a consumer is to remember your story, rather than simple facts and figures. As a brand, you need a…
As you weave your way through the world of social media, blogging and web copy, you may find yourself asking: what is my brand voice? Establishing and maintaining a consistent brand voice will form the way customers, and prospects perceive and view your business. Consider a few examples: Apple is famous for short, to-the-point taglines….
The marketing landscape for small businesses is changing. No longer are small businesses forced to use a single medium to promote their products, services and brands. Thanks to the advent of the Internet and social media, there are now dozens of different marketing channels available. Using multiple marketing channels is a process called “omni-channel marketing,”…