Tag: Business

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How to Segment Your Leads to Grow Your Business

One of the biggest mistakes business owners and marketers make is treating every lead the same. In other words, there are different types of leads and each category of lead requires a different sales strategy.   Why Is Lead Generation Important? Especially for B2B (business to business) companies, lead generation sits at the epicenter of…

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7 Ways to Improve Your Landing Page and Attract Subscribers

Gaining subscribers and growing your mailing list is a vital to the livelihood of your business. It’s important because: Newsletters allow you to connect with your audience and share valuable content You can alert clients and prospects about new product, services, offers or promotions Newsletters allow you to track your audience’s activity, so you can…

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When Should You Post on Social Media?

With plenty of sites and software available to schedule and automate your social media activity, it’s easier than ever to post at exactly the right time to garner the most attention. Just like with most things, finding the best times to post for your audience will take a bit of experimenting and testing, but here…

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How to Find the Best Leads for Your Business

Successful online marketing will bring your business an ever-increasing number of leads every day. This number quickly becomes too large for you to pursue every one. To handle all these leads, you need a system to sort out which ones are most likely to become paying customers. The best lead qualification systems consist of two…

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Benefits of Omni-Channel Marketing

The marketing landscape for small businesses is changing. No longer are small businesses forced to use a single medium to promote their products, services and brands. Thanks to the advent of the Internet and social media, there are now dozens of different marketing channels available. Using multiple marketing channels is a process called “omni-channel marketing,”…

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A Tale of 2 Small Business Owners

After taking many of the same classes throughout grade school and college, life-long childhood friends and neighbors Charles and Mark had finally completed their academic studies. The two aspiring entrepreneurs received their diplomas along with the rest of the class of 2005 on a beautiful spring day, marking the end of one chapter of their…

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Why You Should Embrace Consumer-to-Consumer Marketing

Still trying to wrap your head around the concept of consumer-to-consumer (C2C) marketing? No, we’re not talking about consumers selling products on eBay or Craigslist to other consumers, although this is often called the same thing. We’re talking about word-of-mouth marketing (WOMM). Normally, businesses market their products directly to their target audience, called B2C marketing…

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Social Media Marketing Mistakes To Avoid

You may have set up social media profiles, but are you receiving all of the benefits social media marketing has to offer? Read on to see if you may be making  mistakes that are hindering your marketing efforts. Not Engaging With the Audience One of the perks of social media marketing is the simple fact…

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