Over the last two years, we have seen a major shift in the way consumers are searching for products and services. What was once a...read more
Blogger, Copywriter, Journalist: Here’s What You Need to Know
Blogger, copywriter, journalist, do you know the difference? Technology has made it easier than ever for businesses, big or small, to connect with their global audiences. And in a world driven by information and content, having a good writer is imperative to connect with your target audience. This is done through platforms such as blogs, websites, or social media. As a business looking to communicate with your customers, you might have come across the terms blogger, copywriter, or journalist. You may think you need all of these (and maybe you do!) However, how do you know which type of writer you need and why? In this post, we discuss each of the roles of a blogger, copywriter, and journalist and how to choose the right writer for your business.read more
What Is Lead Nurture Marketing?
Lead nurture marketing is the process of forming a relationship with your customer and generating qualified leads at every stage of the sales cycle. This relationship is formed by sending personalized and relevant content that meets your customers' needs and gives solutions to their problems. Like how a parent would nurture their kid’s love for football, you can also nurture your leads and customer's trust as a business owner. This is done by delivering solutions that show you care about their wants, needs, and pain points.read more
Types of Online Marketing to Help Your Business Grow
In order to excel at online marketing, you need to use strategies and methods that will allow you to establish credibility, reach the most people, and convert prospects into customers.read more
Everything You Need to Know About Medical Practice Marketing
Knowing how to be a great doctor and treat patients with the best medical knowledge and care isn’t enough for most medical practices to survive...read more
What is Copywriting for Content Marketing?
Copywriting is an essential component of any kind of marketing, from traditional print ads to digital marketing. That’s even true of content marketing. But wait,...read more
Digital Marketing and the Coronavirus: What Now?
The current COVID-19 outbreak and the shutdown of many areas of the economy in the United States have left a lot of anxiety for business...read more
Consultant? Here’s Why You Need a Digital Content Marketing Strategy
For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy...read more
Copywriting & Content Marketing: What’s the Difference?
The digital sphere of content marketing and copywriting can be difficult to navigate, especially if you’re new to the game. This article aims to demystify...read more
Are Your Content Marketing Efforts Helping Your Business?
Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that...read more
5 Tips to Maximize Your Adsense Earnings
Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites. Each time a qualified visitor clicks...read more
The 5 Biggest Content Marketing Mistakes to Avoid
Publishing Text Content as an Image You might be wondering why any webmaster or blogger would intentionally publish text content as an image. Well, the...read more