Tag: content marketing

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Consultant? Here’s Why You Need a Digital Content Marketing Strategy

For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy is an optimal way for consulting firms to convey their competency, build trust and gain credibility with prospects. However, this can be challenging for many consultancies. Why? Because a common…

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Copywriting & Content Marketing: What’s the Difference?

The digital sphere of content marketing and copywriting can be difficult to navigate, especially if you’re new to the game. This article aims to demystify the difference between copywriting and content marketing, as well as best practices for both, so you can generate more site traffic and convert more leads. The Short Answer Content Marketing…

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Are Your Content Marketing Efforts Helping Your Business?

Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that you have to pitch your product or service directly. Rather, you want to produce content that entices prospective customers and clients to engage with your business, which can subsequently lead…

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5 Tips to Maximize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites. Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads for…

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The 5 Biggest Content Marketing Mistakes to Avoid

Publishing Text Content as an Image You might be wondering why any webmaster or blogger would intentionally publish text content as an image. Well, the most common reason for this tactic is to discourage other people from copying and using it. When you publish text on a website, anyone can steal it by simply selecting…

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