Tag: content strategy

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What to Do If Your Content Fails

It happens to the best of us. You plan, you organize and you create what you hope will be a stellar content campaign. And then, despite your best efforts, it falls flat. In moments like these, the most important thing isn’t just what happened to cause the “failure”, but how you respond and move forward….

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Why Workflow is Core to Your Content Strategy

Uh-oh! It’s Thursday evening and you meant to post your latest blog on Wednesday morning. Somehow it fell through the cracks of the mountain of tasks you have on your plate, and the post isn’t even written yet! The worst part is, this is a reoccuring problem. You know the important of valuable content to…

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Ways to Repurpose Existing Content into Something Fresh

When it comes to your content strategy, you don’t need to reinvent the wheel every time you put something out.   If the content you’re putting out is good, relevant and highly valuable to your audience, there’s no reason why you shouldn’t be repurposing it, to get it in front of as many eyes as…

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Are You Using #Hashtags to Your Benefit?

Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply put, if you’re not using hashtags as part of your content strategy, you are missing out on a serious social media connection with your audience. What Is a Hashtag? Don’t worry if “hashtag” is a totally new concept to you…

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