Blogger, copywriter, journalist, do you know the difference? Technology has made it easier than ever for businesses, big or small, to connect with their global audiences. And in a world driven by information and content, having a good writer is imperative to connect with your target audience. This is done through platforms such as blogs, websites, or social media. As a business looking to communicate with your customers, you might have come across the terms blogger, copywriter, or journalist. You may think you need all of these (and maybe you do!) However, how do you know which type of writer you need and why? In this post, we discuss each of the roles of a blogger, copywriter, and journalist and how to choose the right writer for your business.read more
What is Copywriting for Content Marketing?
Copywriting is an essential component of any kind of marketing, from traditional print ads to digital marketing. That’s even true of content marketing. But wait,...read more
8 Must-Know Copywriting Tips for More Conversions
The secret to effective copywriting is more than just words — it’s also largely about visual appeal. Certain elements like the headline, subheadings, and how...read more
Copywriting & Content Marketing: What’s the Difference?
The digital sphere of content marketing and copywriting can be difficult to navigate, especially if you’re new to the game. This article aims to demystify...read more