Tag: digital marketing

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Is Your Business Getting Left in the Dust? A Digital Marketing Tale

This week, I want to share a story with you about two entrepreneurs. My hope is that you will see yourself in them — their trials, tribulations, successes and failures — and come away with a greater sense of your entrepreneurial style.   Entrepreneurs From the Start From an early age, both Charles and Mark…

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Consultant? Here’s Why You Need a Digital Content Marketing Strategy

For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy is an optimal way for consulting firms to convey their competency, build trust and gain credibility with prospects. However, this can be challenging for many consultancies. Why? Because a common…

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7 Ways to Improve Your Landing Page and Attract Subscribers

Gaining subscribers and growing your mailing list is a vital to the livelihood of your business. It’s important because: Newsletters allow you to connect with your audience and share valuable content You can alert clients and prospects about new product, services, offers or promotions Newsletters allow you to track your audience’s activity, so you can…

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5 Essential Blueprints for Your Brand’s Story

Humans naturally crave stories. It’s in our DNA. Stories offer a basis for relatability — something we can see ourselves in; something we can emotionally connect to. The biggest selling point of storytelling is how apt a consumer is to remember your story, rather than simple facts and figures. As a brand, you need a…

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Are Your Content Marketing Efforts Helping Your Business?

Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that you have to pitch your product or service directly. Rather, you want to produce content that entices prospective customers and clients to engage with your business, which can subsequently lead…

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5 Easy Ways to Boost Online Sales

Does your business rely on online sales? Here are some simple and effective ways to boost your revenue. Cross-Promote Walmart and Amazon do it, so why aren’t you? Cross-promoting similar products is an excellent way to increase sales and best of all, it doesn’t cost a dime! If a customer adds a dog collar to…

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A Tale of 2 Small Business Owners

After taking many of the same classes throughout grade school and college, life-long childhood friends and neighbors Charles and Mark had finally completed their academic studies. The two aspiring entrepreneurs received their diplomas along with the rest of the class of 2005 on a beautiful spring day, marking the end of one chapter of their…

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Are You Getting the Most from Your Radio, TV and Print Advertising?

  It’s so often the case we feel we have to make this decision for our business: Should I spend money on radio, television and print ads? Or should I move more money into digital marketing? A well-formed marketing plan has elements of both advertising and marketing. However, the key is to understand how these…

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