Tag: email

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Break These Email Marketing Habits!

Email can be one of the most credible and lucrative content marketing strategies if you know how to use it. But what is more important than knowing how to use it, is knowing why certain best practices work. Once you know what works (especially for your brand and your customers), you’re able to test and…

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What to Do in a Sales Email

Sending an email to a prospect is a privilege, not a right. When a prospect shares their contact info with you, they are offering you trust. How you choose to make good on that opportunity is up to you.   An Email Is Not an Order Form An email should always offer value to a…

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The Difference Between B2C and B2B Email Marketing

If you’re like 60% of content marketers, you’re using email marketing and hopefully gaining positive returns. While the online marketing sphere has erupted with new channels, social media fads and trends, email marketing is still a tried and true method you can count on (at least for now!) Within the scope of email marketing, there…

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The Good and Bad of Email Subject Lines

It’s an age-old problem of the chicken or the egg? Your email marketing efforts aren’t gaining traction or converting into sales — was it the subject line (the egg) or the email copy (the chicken) that fell flat? From our experience, the toughest gatekeeper in email marketing is the subject line. You can forget about…

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