Do you own or operate a local business? If so, you are probably well aware of the importance of advertising. But when 99% of your revenue comes from local residents, advertising can be difficult. Buying banner ads on high-traffic websites won’t work, as the vast majority of users who see those ads are not within…
Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just an organic search marketing campaign? One of the first steps toward success is researching relevant keywords. You can’t expect to launch a successful digital marketing campaign without first identifying target keywords. These keywords are essentially what you will build your…
For business owners, a primary objective is to drive sales and generate fresh leads. This usually means formulating traffic- and lead-generating campaigns. The goal of such campaigns is to: Entice customers to make a purchase Gather contact details via sign-up page, lead magnet or subscriber list Increase site traffic and exposure to your information Google…
Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView for Shopping and Shopping ads on YouTube. The new ad formats seek to capitalize on the ever-growing medium of video, which has grown exponentially over the past few years. To learn more about Trueview for Shopping and Shopping ads on…
Originally launched back in 2000, Google Adwords has become one of the largest and most popular self-serving online advertising platforms. Business owners and entrepreneurs can create ads which are displayed on Google’s search results, as well as affiliated third-party sources. With such steep competition, however, it’s often difficult for newcomers to turn a profit on…