For business owners, a primary objective is to drive sales and generate fresh leads. This usually means formulating traffic- and lead-generating campaigns. The goal of such campaigns is to: Entice customers to make a purchase Gather contact details via sign-up page, lead magnet or subscriber list Increase site traffic and exposure to your information Google…
Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView for Shopping and Shopping ads on YouTube. The new ad formats seek to capitalize on the ever-growing medium of video, which has grown exponentially over the past few years. To learn more about Trueview for Shopping and Shopping ads on…
Originally launched back in 2000, Google Adwords has become one of the largest and most popular self-serving online advertising platforms. Business owners and entrepreneurs can create ads which are displayed on Google’s search results, as well as affiliated third-party sources. With such steep competition, however, it’s often difficult for newcomers to turn a profit on…