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Tag: headlines

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The Secret Anatomy of a Good Headline

If you’re reading this, I’ve inevitably caught your attention and my headline “worked.” How did I do this? What caught your eye and made you click? For starters, words on a page are more than just descriptors. Copywriting is the cornerstone of effective marketing. The right choice of words have the power to compel a…

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If You Can Play Mad Libs, You Can Create Great Headlines

Writing compelling headlines can be agonizing for even the most seasoned copywriter. Why? Because headlines are crucial to motivating your target audience to read what you’ve written. You can have the most fascinating or informative blog post or article, but if it lacks a captivating headline, most readers will skip right over it. A catchy…

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