In our previous blog, we’ve shown you how generating leads may be simple. But what about converting those leads into actual customers, and in the healthcare provider’s case, into patients? You need to nurture relationships with your patients to keep them loyal and get their referrals. In this blog, we discuss nurture marketing for your…
Healthcare marketing is more confusing to navigate for health practitioners than diagnosing their patients. Healthcare companies now invest billions in marketing. And if you have a private practice, you may end up doing all the health care marketing. To top it all, digital and online marketing have emerged in the past thirteen years as a new…
Marketing in the healthcare industry isn’t just marketing. Aside from knowing your basic marketing concepts, you want to make sure you adhere to the regulatory standards set by the industry. So, how does SEO come into play for healthcare marketing? When you began your healthcare practice, your bottom line was your patients’ health outcomes. You…
If you have ever wondered if email marketing is vital to the success of your healthcare practice, read on. In a 2017 survey conducted by Econsultancy in partnership with Adestra, 73% of 1,200 marketers still deem email marketing to be an excellent deliverer of return on investment with SEO coming close at 72% and content…
Today specialists in the healthcare industry have a unique opportunity to connect with their patients and offer their services in a wider scope. With healthcare marketing, they will truly reach the people who could benefit most from their care. Due in part to evolving trends and habits of society, people are changing how they seek information…