Proper keyword research is an essential component in search engine optimization (SEO). You can’t expect to achieve a top search ranking for your website without first identifying relevant keywords. Unfortunately, many first-time webmasters make the mistake of targeting generic keywords, only to realize later that it’s next-to-impossible to rank for them. A smarter approach is…
Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access than ever. Not sure if video marketing could help your business? Keep reading to learn the top 10 benefits it has to offer. 1. Video Is Search Engine-Friendly…
Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime. Bottom line: you need web traffic to get more conversions and generate sales. There are dozens of ways to do so: some paid and others, free. Here are the top…
Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that you have to pitch your product or service directly. Rather, you want to produce content that entices prospective customers and clients to engage with your business, which can subsequently lead…
It’s so often the case we feel we have to make this decision for our business: Should I spend money on radio, television and print ads? Or should I move more money into digital marketing? A well-formed marketing plan has elements of both advertising and marketing. However, the key is to understand how these…