According to the recent February 2019 CMO Survey on 2,556 top marketers in the U.S., healthcare marketing leaders expect to increase their marketing budget for the next 12 months by almost 15%. And the hope is that the marketing will improve the amount of quick leads coming in, and that these leads will convert to…
Healthcare marketing is more confusing to navigate for health practitioners than diagnosing their patients. Healthcare companies now invest billions in marketing. And if you have a private practice, you may end up doing all the health care marketing. To top it all, digital and online marketing have emerged in the past thirteen years as a new…
One of the biggest mistakes business owners and marketers make is treating every lead the same. In other words, there are different types of leads and each category of lead requires a different sales strategy. Why Is Lead Generation Important? Especially for B2B (business to business) companies, lead generation sits at the epicenter of…