When you think of your marketing strategy a couple of things probably come to mind such as content, copywriting, campaigns, SEO and so on. Lurking in the background is the black sheep of the marketing family, analytics. No one wants to talk about them, yet they’re arguably one of the most important components of monitoring…
The advent of the Internet has revolutionized the way in which businesses market their products and services. No longer are companies forced to rely on outdated promotional techniques that offer minimal gains on their investment. Thanks to the Internet, companies can place their products and services in front of millions of people, many of whom…