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Tag: Marketing strategy

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Developing a Stronger Content Marketing Strategy

Last week, we talked about how digital marketing can transform your small business. This week, we would like to focus on the fact that your prospective customers are always online. And you can spend countless hours building backlinks and promoting your website, but unless it contains high-quality content that’s relevant to your target audience, it’s…

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Analytics: What’s All the Fuss About?

When you think of your marketing strategy a couple of things probably come to mind such as content, copywriting, campaigns, SEO and so on. Lurking in the background is the black sheep of the marketing family, analytics. No one wants to talk about them, yet they’re arguably one of the most important components of monitoring…

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How to Plan Your Online Marketing Strategy

The advent of the Internet has revolutionized the way in which businesses market their products and services. No longer are companies forced to rely on outdated promotional techniques that offer minimal gains on their investment. Thanks to the Internet, companies can place their products and services in front of millions of people, many of whom…

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