Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime. Bottom line: you need web traffic to get more conversions and generate sales. There are dozens of ways to do so: some paid and others, free. Here are the top…
Email can be one of the most credible and lucrative content marketing strategies if you know how to use it. But what is more important than knowing how to use it, is knowing why certain best practices work. Once you know what works (especially for your brand and your customers), you’re able to test and…
I get a lot of questions about just exactly what “nurture marketing” is. For a lot of small business owners and other professional individuals, nurture marketing is a totally alien concept. Yet it’s all around you, popping up in places where you’d least expect it. Let me give you an example of the last time…
The ‘About Us’ page is some of the most important real estate on your site. It is designed to: convey key points of information to your target audience tell them a little bit about your business, how it was started, and who’s behind it explain why your business is better than your competitors’ Yet, many business owners overlook the…
The number of subscribers your newsletter has is a direct indication of its success. If few visitors are submitting their email addresses, then it’s not going to yield many benefits regarding marketing power. Unfortunately, you won’t get many newsletter subscribers unless you put forth the effort to advertise your squeeze page. Don’t get me wrong,…
For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy is an optimal way for consulting firms to convey their competency, build trust and gain credibility with prospects. However, this can be challenging for many consultancies. Why? Because a common…
Successful online marketing will bring your business an ever-increasing number of leads every day. This number quickly becomes too large for you to pursue every one. To handle all these leads, you need a system to sort out which ones are most likely to become paying customers. The best lead qualification systems consist of two…
With the boom of technology and spike of customer awareness, people have more options than ever, and they know it. Marketers are tasked with the predicament of converting leads. What is nurture marketing? In a nutshell, nurture marketing is the process of value creation through sharing worthwhile, useful content with prospects based on their interests…
As you weave your way through the world of social media, blogging and web copy, you may find yourself asking: what is my brand voice? Establishing and maintaining a consistent brand voice will form the way customers, and prospects perceive and view your business. Consider a few examples: Apple is famous for short, to-the-point taglines….
Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access. If you’re skeptical of video marketing, keep reading to learn the five benefits it has to offer. 1) Videos are Shared on Social Media Social media networks offer the…
Every week we throw a lot of important content marketing info at you. Hopefully, all of its lands and offers valuable insight to taking your business to the next level in the name of content marketing. However, we realize some of the terms we use may be completely over your head. After all, the world…
Understanding your customers doesn’t have to be rocket science, but it does take a bit of poking and prodding, and an intuitive eye for value. Let’s dig into best practices for understanding and collecting information about your customers. Describe the person, not their buying habits. “Buyer personas” are widely regarded as an efficient tool for…
Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that you have to pitch your product or service directly. Rather, you want to produce content that entices prospective customers and clients to engage with your business, which can subsequently lead…
After taking many of the same classes throughout grade school and college, life-long childhood friends and neighbors Charles and Mark had finally completed their academic studies. The two aspiring entrepreneurs received their diplomas along with the rest of the class of 2005 on a beautiful spring day, marking the end of one chapter of their…