Understanding your customers doesn’t have to be rocket science, but it does take a bit of poking and prodding, and an intuitive eye for value....
read moreAre Your Content Marketing Efforts Helping Your Business?
January 25, 2017
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Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that...
read moreA Tale of 2 Small Business Owners
October 22, 2015
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After taking many of the same classes throughout grade school and college, life-long childhood friends and neighbors Charles and Mark had finally completed their academic...
read moreBing Ads Offers Marketing Tips for the Spookiest Day of the Year
September 17, 2015
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With Labor Day officially behind us, retailers can begin planning for the next busy shopping holiday: Halloween. According to the National Retail Federation (NRF), Americans...
read moreWhy You Should Embrace Consumer-to-Consumer Marketing
August 28, 2015
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Still trying to wrap your head around the concept of consumer-to-consumer (C2C) marketing? No, we’re not talking about consumers selling products on eBay or Craigslist...
read moreAre You Getting the Most from Your Radio, TV and Print Advertising?
August 26, 2015
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It’s so often the case we feel we have to make this decision for our business: Should I spend money on radio, television and...
read moreHow to Plan Your Online Marketing Strategy
August 14, 2015
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The advent of the Internet has revolutionized the way in which businesses market their products and services. No longer are companies forced to rely on...
read moreWhat Can a CRM System Do For Your Business?
May 4, 2015
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First, let’s talk a little about what CRM (Customer Relationship Management) means. Customer relationship management refers to the strategies and processes businesses use to mange...
read moreObvious and Not-So-Obvious Benefits of Email Marketing
January 30, 2015
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According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected...
read moreTop Five Biggest Adwords Mistakes (And How to Avoid Them)
December 3, 2014
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AdWords can be one of the most powerful marketing tools available for driving people back to your website. If you’re not careful, though, it can...
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