Tag: pay per click

blog-img

8 Tips to Launch a Successful Pay-Per-Click Campaign

PPC stands for pay-per-click and is a type of digital marketing where marketers pay every time someone clicks their ad. PPC allows marketers to pay for visitors to come to their site, in return for strategic and timely ad placement that will ensure it winds up in front of the right consumers. So, how do…

Read more
blog-img

Google Adwords Introduces Two New Video Formats

Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView for Shopping and Shopping ads on YouTube. The new ad formats seek to capitalize on the ever-growing medium of video, which has grown exponentially over the past few years. To learn more about Trueview for Shopping and Shopping ads on…

Read more
blog-img

5 Tips to Improve Your PPC Campaigns

1) Split Test So what is split testing and why should you do it? Split testing involves running two or more ad variations simultaneously, and it’s a highly effective way to boost your return on investment (ROI). PPC (pay-per-click) advertisers should try to get into the habit of creating multiple ad variations, allowing all of…

Read more
blog-img

Top Free and Paid Ways To Promote Your Website

Still struggling to generate traffic to your website? Whether your site sells a products or service, produces leads, or generates email signups, you’ll need traffic to succeed. Without people viewing your site, you won’t be generating many conversions. Thankfully, there are dozens of different ways to promote a website, some of which are free whereas…

Read more
Contact us