Tag: ppc marketing

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Google Adwords Introduces Two New Video Formats

Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView for Shopping and Shopping ads on YouTube. The new ad formats seek to capitalize on the ever-growing medium of video, which has grown exponentially over the past few years. To learn more about Trueview for Shopping and Shopping ads on…

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5 Tips to Maximize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites. Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads for…

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5 Tips to Improve Your PPC Campaigns

1) Split Test So what is split testing and why should you do it? Split testing involves running two or more ad variations simultaneously, and it’s a highly effective way to boost your return on investment (ROI). PPC (pay-per-click) advertisers should try to get into the habit of creating multiple ad variations, allowing all of…

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