Tag: Search engine optimization

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The 5-Step Approach for Blog Post SEO

Blogging is an excellent way for business owners to connect with their target audience. Using this platform, they can inform potential customers about upcoming products. And the way to get to that audience is to make sure they can find you easily, using SEO (search engine optimization). Blogs also provide information that’s relevant to their…

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Are You Up to Speed? How to Plan Your SEO Strategy for Your Business Website

  Search engine optimization (SEO) continues to evolve with each passing year. Needless to say, with the ever-changing landscape, what worked yesterday, last week or last year, can’t be counted on to work NOW.   When you spend countless hours of time, energy and money to build your website, you want to be sure your…

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Check Out #myhomestory with John Arnott!

Last week, Content.First Marketing CEO and Founder, John Arnott tuned in with Mark Jamnik for #myhomestory — day 279 and counting! About Mark Jamnik Mark Jamnik is an experienced sales coach, helping businesses grow and gain more freedom. Jamnik connects with business owners and industry experts to discuss how they’ve built and maintained their successful…

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Creating a Mobile-Friendly Website

Depending on the size and structure, conversions can be quite difficult, leaving some webmasters asking if it’s even worth it. Converting a traditional website into a mobile-friendly site isn’t always easy. Well, the short answer to this question is yes, making your website compatible with mobile devices is worth the investment of your time and…

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Are Your Content Marketing Efforts Helping Your Business?

Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that you have to pitch your product or service directly. Rather, you want to produce content that entices prospective customers and clients to engage with your business, which can subsequently lead…

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How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, recently revealed its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your…

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8 Bad Habits That Kill a Website’s Credibility

Credibility and online conversions go hand in hand. If visitors don’t view your website as being credible, they’ll be reluctant to make a purchase or facilitate the conversion process. Here are some bad habits of web design and development that can kill a site’s credibility. Not Using Consistent Brand Imagery Sally heard about a money…

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Planning Your SEO Strategy

Search engine optimization (SEO) continues to evolve with each passing year. A tactic that may have worked last year could offer little-to-no value this year — or worse, it may have a negative impact on your site’s search ranking. This is why it’s paramount that webmasters plan their SEO strategy in advance, using the latest,…

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Generating Backlinks Through Content

Ask any seasoned webmaster and he or she will agree: backlinks play a critical role in where a website ranks in the search engines. Webmasters with a high number of backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no backlinks. But Google has cracked down on manipulative link building practices in…

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Bing Search Optimization 101

Google may hold the crown for being the world’s most popular search engine, but that doesn’t mean webmasters should overlook some of the others, including Bing. Improve Your Bing Search Ranking The Microsoft-owned and operated search engine has steadily increased its traffic over the past few years. In fact, a study conducted by ComScore found…

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5 Reasons Why Your SEO Efforts are Failing

Can’t seem to achieve a top search ranking for your target keyword no matter how much time and resources you invest into SEO? The problem could be associated with one or more of the following mistakes… Overuse of Anchor Text In the past, it was relatively easy to rank virtually any website for any keyword…

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The 5 Biggest Content Marketing Mistakes to Avoid

Publishing Text Content as an Image You might be wondering why any webmaster or blogger would intentionally publish text content as an image. Well, the most common reason for this tactic is to discourage other people from copying and using it. When you publish text on a website, anyone can steal it by simply selecting…

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Are You Making These Hashtag Mistakes?

If you’re not taking advantage of using hashtags as a search mechanism for your target audience, you could be missing out on the power of social media. We’re going to explore some common mistakes small businesses make with hashtags. What IS a hashtag, anyway? First, let’s explain what a hashtag is, in case you’re not…

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Top Free and Paid Ways To Promote Your Website

Still struggling to generate traffic to your website? Whether your site sells a products or service, produces leads, or generates email signups, you’ll need traffic to succeed. Without people viewing your site, you won’t be generating many conversions. Thankfully, there are dozens of different ways to promote a website, some of which are free whereas…

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