We’ve talked about social media and its influence in digital marketing and healthcare a few times before. And when it comes to healthcare, patients want...read more
What’s Your Social Media ‘Voice’?
Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media...read more
Promoting Your Site Doesn’t Have to Break the Bank
Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime....read more
Your Guide to Online Reputation Management
Last year, Pepsi put out an unfortunate ad that went viral in a mere matter of minutes — and not for good reasons. What was...read more
Three Metrics That Don’t Mean as Much as You Think
There’s no better way to understand your site visitors and how they’re interacting with your content than than by using cold, hard data. That being...read more
Why Are People Unliking My Facebook?
The number of likes on your Facebook page is a direct indication of your popularity and how many people are seeing your content. More likes...read more
When Should You Post on Social Media?
With plenty of sites and software available to schedule and automate your social media activity, it’s easier than ever to post at exactly the right...read more
Are You Using #Hashtags to Your Benefit?
Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply put, if you’re not using hashtags as part of your...read more
5 Ways to Boost Your Social Media Campaign
Social media has exploded in recent years, becoming one of the most effective forms of online advertising. Whether you run a brick-and-mortar retail store, e-commerce...read more
Why Your Social Media Strategy Is Falling Flat
Not all strategies are created equal. Are your social media efforts hitting the mark or falling flat and ultimately wasting your time? Just because you’re...read more
How to Manage Your Brand’s Online Reputation
As a business owner, your reputation is everything. If your target audience perceives your brand as being untrustworthy or unprofessional, they’ll probably choose one of...read more
5 Reasons Why You Should Advertise on Facebook
Still haven’t jumped on the Facebook bandwagon? Whether you run an online business, a local business, or both, Facebook is a powerful tool that can...read more
Do Google+ Hashtags Make a Difference?
Although they were originally designed specifically for use on Twitter, #hashtags have since made their way into other social media networks, including Google+. They allow...read more
Social Media Marketing Strategies that Work
Still struggling to gain any traction on social media? Brands big and small can use social media to create greater visibility and attract new customers....read more