Tag: social media

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Promoting Your Site Doesn’t Have to Break the Bank

Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime. Bottom line: you need web traffic to get more conversions and generate sales. There are dozens of ways to do so: some paid and others, free. Here are the top…

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Your Guide to Online Reputation Management

Last year, Pepsi put out an unfortunate ad that went viral in a mere matter of minutes — and not for good reasons. What was intended to be a message of peace and understanding backfired completely, and the internet was there for every second of it. Within a blink of an eye, Pepsi, a world-famous,…

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Three Metrics That Don’t Mean as Much as You Think

There’s no better way to understand your site visitors and how they’re interacting with your content than than by using cold, hard data. That being said, it’s easy to get swept up in what the marketing world calls “vanity metrics.” They can be misleading and ultimately not indicative of how your brand is performing in…

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Why Are People Unliking My Facebook?

The number of likes on your Facebook page is a direct indication of your popularity and how many people are seeing your content. More likes means more brand awareness and hopefully more sales. But, what happens when your numbers start dropping and people are actually unliking your page? Don’t get discouraged! Instead, get strategic and…

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5 Ways to Boost Your Social Media Campaign

Social media has exploded in recent years, becoming one of the most effective forms of online advertising. Whether you run a brick-and-mortar retail store, e-commerce site, affiliate website, or if you are just a local service provider, you can benefit from the use of social media. Maintaining an active presence on networks like Facebook and…

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When Should You Post on Social Media?

With plenty of sites and software available to schedule and automate your social media activity, it’s easier than ever to post at exactly the right time to garner the most attention. Just like with most things, finding the best times to post for your audience will take a bit of experimenting and testing, but here…

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Are You Using #Hashtags to Your Benefit?

Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply put, if you’re not using hashtags as part of your content strategy, you are missing out on a serious social media connection with your audience. What Is a Hashtag? Don’t worry if “hashtag” is a totally new concept to you…

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5 Ways to Boost Your Social Media Campaign

Social media has exploded in recent years, becoming one of the most effective forms of online advertising. Whether you run a brick-and-mortar retail store, e-commerce site, affiliate website, or if you are just a local service provider, you can benefit from the use of social media. Maintaining an active presence on networks like Facebook and…

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Why Your Social Media Strategy Is Falling Flat

Not all strategies are created equal. Are your social media efforts hitting the mark or falling flat and ultimately wasting your time? Just because you’re posting and sharing, doesn’t guarantee social media success. Here’s why your social media strategy may be falling flat. No Visual Content We live in a day and age of scrolling…

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How to Manage Your Brand’s Online Reputation

As a business owner, your reputation is everything. If your target audience perceives your brand as being untrustworthy or unprofessional, they’ll probably choose one of your competitors instead. So, what steps can you take to manage your brand’s online reputation? Google Alerts One of the most useful tools for online reputation management is Google Alerts….

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5 Reasons Why You Should Advertise on Facebook

Still haven’t jumped on the Facebook bandwagon? Whether you run an online business, a local business, or both, Facebook is a powerful tool that can be used to attract new customers and generate more sales. Just check out the following five reasons why every business owner should use the world’s most popular social media network….

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Do Google+ Hashtags Make a Difference?

Although they were originally designed specifically for use on Twitter, #hashtags have since made their way into other social media networks, including Google+. They allow users to categorize and curate their content so it’s easier for other users to locate. While the use of hashtags has proven beneficial on Twitter, some marketers are skeptical of…

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Social Media Marketing Strategies that Work

Still struggling to gain any traction on social media? Brands big and small can use social media to create greater visibility and attract new customers. Here are some simple strategies to get you started on the right foot. Create (and use) Business Pages One of the most common mistakes business owners make on social media…

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Easy Ways to Generate More Facebook Likes

Still struggling to generate likes on your Facebook page? It’s disheartening when you invest your time and energy into creating a strong presence on Facebook, only to discover that few people have liked your page. Without people following your page, your posts will remain largely unseen. So, what’s the best way to get more likes…

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