Tag: World Wide Web

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How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, recently revealed its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your…

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8 Bad Habits That Kill a Website’s Credibility

Credibility and online conversions go hand in hand. If visitors don’t view your website as being credible, they’ll be reluctant to make a purchase or facilitate the conversion process. Here are some bad habits of web design and development that can kill a site’s credibility. Not Using Consistent Brand Imagery Sally heard about a money…

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Google to Index HTTPS Pages First

The world’s largest search engine has announced plans to index secure HTTPS webpages before their HTTP counterpart. Google and HTTPS Indexing Google announced this change on its blog, saying it was adjusting its indexing system to identify HTTPS pages, adding that it would be crawling the HTTPS versions of HTTP pages regardless of whether or…

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The Importance of Registering Your Own Domain Name

The domain name is the heart and soul of your website. As such, it’s essential that you register your own domain name and not allow a third-party to register it for you. Unfortunately, many newcomers assume that it’s okay for their web host, web design company, or some other third-party to do it for them….

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Planning Your SEO Strategy

Search engine optimization (SEO) continues to evolve with each passing year. A tactic that may have worked last year could offer little-to-no value this year — or worse, it may have a negative impact on your site’s search ranking. This is why it’s paramount that webmasters plan their SEO strategy in advance, using the latest,…

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Bing Search Optimization 101

Google may hold the crown for being the world’s most popular search engine, but that doesn’t mean webmasters should overlook some of the others, including Bing. Improve Your Bing Search Ranking The Microsoft-owned and operated search engine has steadily increased its traffic over the past few years. In fact, a study conducted by ComScore found…

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How to Plan Your Online Marketing Strategy

The advent of the Internet has revolutionized the way in which businesses market their products and services. No longer are companies forced to rely on outdated promotional techniques that offer minimal gains on their investment. Thanks to the Internet, companies can place their products and services in front of millions of people, many of whom…

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