B2B Lead Generation

Do you run a B2B services business? How do you consistently generate leads for your Account Based Sales Team?

Long sales cycles require a healthy pipeline of leads.

Information Qualified – Marketing Qualified – Sales Qualified Leads

Requires a large, wide funnel

Start with a list…a focused, targeted list.

Build Outbound and Demand Generation Campaigns to convert to IQL and MQLs.

To drive demand, target “intent”.
– Website Optimization – https://youtu.be/1dz5yaMNXKs
– Inbound Linking
– Content Strategy – https://youtu.be/tMqW0UnQH7w

Email Marketing done well is outbound that drives demand.

Linked In for B2B Leads – Use your list for targeting

Paid Ads for inbound lead generation