Do you run a B2B services business? How do you consistently generate leads for your Account Based Sales Team?
Long sales cycles require a healthy pipeline of leads.
Information Qualified – Marketing Qualified – Sales Qualified Leads
Requires a large, wide funnel
Start with a list…a focused, targeted list.
Build Outbound and Demand Generation Campaigns to convert to IQL and MQLs.
To drive demand, target “intent”.
– Website Optimization – https://youtu.be/1dz5yaMNXKs
– Inbound Linking
– Content Strategy – https://youtu.be/tMqW0UnQH7w
Email Marketing done well is outbound that drives demand.
Linked In for B2B Leads – Use your list for targeting
Paid Ads for inbound lead generation