In a digital world, good writers are imperative!
But how do you know what kind of writer to hire to create the content you need?
Join John Arnott, business owner, and digital marketing expert, to hear the main differences between a blogger, a copywriter, and a journalist, and ensure your message is successfully conveyed.
Learn more about John at https://johnarnott.com/.
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Additional Tutorials and Personal Development Videos: https://www.youtube.com/channel/UCWPBBNmELlZKGyqhglfbhXw
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From an institutional email to your website, social media, and advertisements, how to choose the best professional for content creation?
In this video, John Arnott uses his own experience as the CEO of Content First Marketing to break down the concepts of copywriter, blogger, journalist, and editor, to help you choose the right writer to convey the message you want.
A blog writer or a blogger is someone whose job is to engage the reader with authority throughout the whole text, no matter if it’s 500 or 5000 words.
The copywriter, on the other hand, should be able to persuade the reader to take action, whether it’s as simple as opening an email or buying a product.
Both the blogger and the copywriter start from the same place, by writing a brandscript, a document that guides the writers in the word choice, the voice, and tone to be used, according to the client’s brand and goals. You can learn everything about it, right here: https://c1m.ai/storybrand-7-steps-to-an-effective-marketing-strategy/
The journalist’s focus is on conveying news and information in order of importance to keep us updated on what’s going on in the world.
Last, but not least, John talks about the importance of the editor’s role, a job that overcomes simple word and grammar correction, but also checks if the copy complies with the brandscript and suggests new ideas to the writers.
Do you want to learn more about how these professionals achieve their goals? Then watch the video until the end to hear techniques and strategies that the team of writers and editors in Content First Marketing use to successfully convey our clients’ messages.
And if you have any ideas or suggestions on the topic, please leave us a comment. We’ll be happy to hear from you!
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