To grow your business, you need to generate leads – people who might be interested in what you’re selling.
But leads are not all created alike.
Some leads come in quickly, but at a cost – those are quick leads.They work fast. But they’re not right for every business. We’ll talk about what these are, and how to decide if they’re right for you.
Sustained leads are slower, but steadier. They require more focused long-term effort, but can pay off big in building your business for the future if they’re done right. We’ll go through what you need to know about sustained leads too.
What industries does each type of lead work for? What size of business should invest in quick or sustained leads? You’ll learn all about this in the video.
Digital marketing is all about generating and nurturing leads. They’re a critical part of your strategy – get informed on everything you need to know about lead generation here.