Videos

How to Host Great Zoom Meetings

15 ways to make your Zoom meetings better We’re all hosting and joining more Zoom meetings these days – here’s how to make them easier and more effective Find out in this video and get the details on being a great Zoom meeting host     Join John Arnott, business owner and digital marketing expert, to...

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The Net Promoter Score

What is the Net Promoter Score system, and why does it matter for your business? Find out in this video and get the details on how to measure your customer loyalty and engagement     Join John Arnott, business owner and digital marketing expert, to learn about why the Net Promoter Score is vital...

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The Perfect Autoresponder

Get the attention of your potential customers with an automated series of email messages Learn how to create the perfect autoresponder for your marketing needs in this video Join John Arnott, business owner and digital marketing expert, to learn about how to craft the perfect automatic email series Learn more...

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What do YOU do? How to deliver your elevator pitch.

Can you describe what you do in under a minute – and make it interesting and engaging? A strong elevator pitch will help people you meet remember you and your story in just a few sentences Find out in this video Join John Arnott, business owner and digital marketing expert,...

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Get Measurable Results from your Marketing Investment

Getting real results from your digital marketing doesn’t have to be expensive In fact, digital marketing can be a cost-effective way to build your business, even if it’s brand-new But you need to make sure you’re not wasting those valuable marketing dollars How can you cut the waste in your...

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How to Look Great on Zoom!

In a world where most of us are working remotely, video calls on platforms like Zoom are a daily occurrence These calls could be professional, with our managers and colleagues, or just a chat with friends and family But we want to look great in all of them – and...

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Speeches Are Easy

Does the thought of giving a speech in public make you queasy or nervous? You’re not alone Most Americans (even many successful business owners!) would agree with you that giving a speech is difficult But public speaking is a critical skill for business leaders It’s how you excel at presenting...

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Income Statement (P&L) for Small Services Businesses

If you run a business, you need to have a monthly profit and loss statement (P&L) Big global companies have robust P&Ls But it’s not just something that benefits big enterprises or companies that produce physical products Companies that provide services, whether you’re a big shop or a solo part-time...

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Marketing Mindset

What you believe is your reality This is true in life and true in your marketing as well Often when we hear stories from business owners about how their marketing doesn’t work, they likely believed it wouldn’t work right from the beginning Uncertainty about how you stand out in your...

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Virtual Teams – Building a productive remote organization

More and more people and organizations are moving to fully remote work In the current Coronavirus crisis, working remotely is often a required option, even for those who usually work in an office How can you create a successful remote organization? And how can you work remotely in the most...

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