Videos

Setting a Digital Marketing Budget

Figuring out how much you should be spending on digital marketing can be easy – with the right tools How much should you spend on your website, your ads, and your leads? Find out about how to set a smart digital marketing budget in this video Join John Arnott, business...

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Speaking with an MBA class on Creating Productive Teams

I was recently invited as the guest speaker in the Project Management for the Agile Business Leader MBA class at LSU taught be Jeremy Roden We discussed values like one would find at https://ContentFirstMarketing/values We discussed my two books Measurable Results https://readamazoncom/kp/embed?asin=B087C9GQRG&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_RIboFbZ8PP3G7 Content First Marketing https://readamazoncom/kp/embed?asin=B00S6T3N9C&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_J8coFbW8MP2Y4 We also covered much...

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Marketing Tech – Zapier

Combining all the different tools and systems you use to build your business is easy using Zapier Learn more about how to use the power of Zapier to connect all your software in this video Join John Arnott, business owner and digital marketing expert, to learn about how to use...

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The Marketing Calendar

Create an easy-to-follow schedule for all the marketing activities you need to do to help your business thrive Learn more about how to create a marketing calendar that ensures your business is marketing regularly and thoughtfully in this video Join John Arnott, business owner and digital marketing expert, to learn...

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Vistage Livestream – Virtual Culture

Delivered live to a Vistage Group in Dallas, Texas over Zoom in 2020 More and more people and organizations are moving to fully remote work In the current Coronavirus crisis, working remotely is often a required option, even for those who usually work in an office How can you create...

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What to Expect from Facebook Ads

Are your Facebook Ads going to grow your business or just waste your money? Learn more about how to set accurate expectations for your Facebook ad campaigns in this video Join John Arnott, business owner and digital marketing expert, to learn about how to embark on a successful Facebook ads...

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Letting Go

How can you let go of negative interactions, comments, and distractions to become more balanced and productive? Learn more in this video on learning to react positively to live a better life Join John Arnott, business owner, and digital marketing expert, to learn about how to manage your reactivity and...

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Marketing Tech – PlusThis – SMS Conversations and Facebook Audiences

PlusThis is a tool you can integrate with several marketing automation tools – it fills the gaps with most marketing automation tools Learn all about the top two ways you can use PlusThis to build your business Join John Arnott, business owner and digital marketing expert, to learn about how...

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Marketing Tech – Google Tag Manager

This Google Tag Manager tutorial will help you learn how to use this powerful program to track the effectiveness of your digital marketing campaigns Join John Arnott, business owner and digital marketing expert, to learn about how Google Tag Manager helps you measure your marketing success Learn more about John...

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Marketing Tech – Call Tracking

Call tracking has come a long way from its early stages – manually tracking calls from a basic website form. But those days are long gone.

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