What’s the difference between marketing and sales? Many people use those terms interchangeably – but they fill very different roles And as a business grows, they should be treated separately Marketing brings qualified leads to the sales organization And Sales converts those qualified leads to customers Information qualified leads, marketing...

The digital presence of your company is how you present your brand and products to your potential customers It consists of three parts: your website, your online reviews, and your social media Your website’s purpose is to answer the questions customers might have, and engage so they will raise their...

Digital marketing is the most effective way to grow and build your business right now, no matter what your industry is But how much should you be spending on digital marketing? The answer to that question depends on your industry, to a certain extent, and on the size of your...

Business owners have a lot of conflicting information available about marketing strategies With all the buzzwords out there – SEO, content marketing, social media marketing, online ads – how can you sort out what’s really essential to your success? Digital marketing is the answer It meets your customers where they...