Videos

How to Look Great on Zoom!

In a world where most of us are working remotely, video calls on platforms like Zoom are a daily occurrence These calls could be professional, with our managers and colleagues, or just a chat with friends and family But we want to look great in all of them – and...

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Speeches Are Easy

Does the thought of giving a speech in public make you queasy or nervous? You’re not alone Most Americans (even many successful business owners!) would agree with you that giving a speech is difficult But public speaking is a critical skill for business leaders It’s how you excel at presenting...

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Income Statement (P&L) for Small Services Businesses

If you run a business, you need to have a monthly profit and loss statement (P&L) Big global companies have robust P&Ls But it’s not just something that benefits big enterprises or companies that produce physical products Companies that provide services, whether you’re a big shop or a solo part-time...

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Marketing Mindset

What you believe is your reality This is true in life and true in your marketing as well Often when we hear stories from business owners about how their marketing doesn’t work, they likely believed it wouldn’t work right from the beginning Uncertainty about how you stand out in your...

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Virtual Teams – Building a productive remote organization

More and more people and organizations are moving to fully remote work In the current Coronavirus crisis, working remotely is often a required option, even for those who usually work in an office How can you create a successful remote organization? And how can you work remotely in the most...

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The Marketing Checklist #3 – Automated Emails

Getting your leads to your website is a great first step But how do you get those leads to become sales? You need to talk directly to your leads – keeping your brand in front of them, taking them on a journey to learn about your product and how it...

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The Marketing Checklist #2 – 10 Tried and True Lead Generators

To grow your business, you need to bring in leads – people who are really interested in what your business has to offer But how do you find these leads, and get their contact information so you can engage with them? One of the cornerstones of an effective digital marketing...

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The Marketing Checklist #1 – The One-Liner

Do you ever stumble when a client or lead asks you what you do, or what your company does? Do you hear your team members struggle with this question too? You need to get a clear and concise statement for how your business fills a need and provides value –...

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Task Management with Asana

Are you drowning in a sea of red? Failing to stay on top of important tasks? In our busy digital world, staying productive can be a struggle Keeping on top of everything you have to do – like producing content, getting client approvals, and delegating tasks to editors and team...

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Getting Things Done – How to Manage Email

In today’s business environment, we all get too many emails every day Some are urgent and important right now – some are just an FYI or white noise So how can you stay productive and on top of what’s really important in your email inbox, while not becoming overwhelmed with...

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