Website Optimization Will Be the Key to Success in 2022

January 5, 2022
Google My Business and More

The sure way to boost success for your business in 2022 will be website optimization. With such high mobile traffic volume, it is going to be crucial to align your website’s mobile capabilities to match or exceed the competition in 2022. Your website’s user performance directly impacts how you rank among search engines, which in turn directly impacts the potential success of your brand. ContentFirst Marketing knows exactly how to optimize your website to a whole new level.  

According to Google, taking some time to optimize your website is vital . A good user experience improves bounce rates, conversion rates, and ultimately, revenue. Unfortunately, according to Google’s most recent results August 2021, most websites are not equipped to meet the standards that Google has set in place. This is critical seeing that Google’s new Core Web Vitals are now ranking your website’s page experience, in three specific categories, measuring and evaluating website speed, responsiveness, and visual stability.   

To successfully pass Google’s Core Web Vitals and rank high for user experience your site must score “Good” in all three categories. If a website does not pass, it risks the potential to be distinguished by search engines, essentially looked over by Google’s algorithm, losing to websites ranked higher in terms of user performance. Here are the three metrics that will determine where your website will rank among other competitors. 

  • Largest Contentful Paint (LCP) 

This is going to measure loading performance which is, how fast does content appear on the screen. To be more specific, this measures how long it takes for the largest piece of content to appear on the screen. This could include an image, a video, or a block of text. A loading speed of 2.5 seconds or less is ideal. Google reports that 53% of mobile users will leave a page that takes longer than 3 seconds to load. Anything less than 3 seconds gives the user the feeling that the site loads fast and reassures the user that the page is useful. A slow site can lead to user frustration and increases the chance that a user will bounce to another site.  

  • First Input Delay (FID)

 This is going to measure responsiveness which is, how fast does the page react to input. In other words, this measures how long it takes for the site to react to the first interaction between the website and user. For instance, this could be a tap on a button. The faster the browser reacts, the more responsive your page will appear. Anything over 100 milliseconds needs improvement, and beyond 300 milliseconds will earn a ranking of “Poor”. Assuring a “Good” FID score provides the user a sense that a site is quick to react to input, and therefore, is highly responsive. Any delay in response time is going to increase the probability that the user will leave the site, opting for one that is more responsive. 

  • Cumulative Layout Shift (CLS) 

 This measures visual stability that essentially monitors how the content moves around on the screen while loading. Unexpected layout shifts occur when content on the page moves around without user input. These layout shifts happen most commonly with ads and pop-ups. Clicking on something inadvertently only makes it all the more tempting to simply click off of the website completely. Your web page needs to register a score under 0.1 to assure that it is visually stable. If 75% of recorded page loads fall under this number, the page passes the CLS assessment of Core Web Vitals. 

The incentive to optimize your website to meet or exceed “Good” Core Web Vitals is all about search engine ranking. In fact, Google plans to show a badge alongside search results that pass the Core Web Vitals assessment, in order to inform users that they can expect a good experience on these pages. This is where your ranking score will be critical. 

To ensure your website is optimized to meet the standards of 2022, conduct a review of your website. A review will help evaluate the current state of your website and identify pages that need updating. Also, use the feedback of the website review to inform page optimizations in order to obtain “Good” scores in all three of the Core Web Vitals to ensure your website continues to earn a high ranking. Lastly, continue to monitor, evaluate, and optimize your website’s compliance with the Core Web Vitals, recognizing that Google may implement new measurement factors over time. 

We Promise Success 

Building and designing web pages that satisfy Google’s Core Web Vitals can seem like a challenge at first. Fortunately, ContentFirst Marketing knows exactly how to optimize your web presence and meet all the new standards. Website optimization will be the key to your success in 2022. Contact us today for a website review that will launch a whole new level of success for your business.